Multichannel Campaign for Audi
Editorial & Social Strategy ▪ Copywriting ▪ Project Management
Audi partnered with Azure to spotlight its collaboration with architect Omar Gandhi at the 2025 Canadian International Auto Show. The goal was to engage Azure’s audience of design professionals and creatives, exploring the parallels between architecture and automotive design through the immersive Audi Haus installation.
I project managed a multi-channel campaign that translated this vision across Azure’s channels — from an in-depth digital feature to live social media coverage and a short-form video capturing Gandhi’s perspective within the installation. The full-site takeover extended the campaign’s visibility, placing Audi at the centre of Azure’s design conversation during the Auto Show.
The content resonated strongly with Azure’s high-value audience, generating exceptional engagement across channels and outperforming benchmarks. The campaign delivered outstanding reach and engagement, connecting Audi with a design-savvy clientele and reinforcing its presence at the intersection of luxury, innovation, and culture.